How to Increase Added Value

Increase added value means making the product or service superior to that of the competitor. The new way to differentiate your company, attract new customers and boost sales.

In respect to Michael Porter, a company’s value-added is usually shared between two categories: primary activities and support activities. The former involves changing raw materials in to products. These involves providing the after-sales solutions that ensure that the customer operate the product and improve that.

There are many methods to increase your added value, just like improving the labeling of a product or simplifying its means of use. Apple’s focus on producing computers user friendly, for example , changed their marketplace and created enormous added benefit. Other ways to include value should be provide personal services, offer discounts, or perhaps give back to the community.

Boosting your added value is specially important in today’s competitive markets exactly where buyers have become web-savvy and less loyal to brands. When a goods and services is viewed as a commodity, it becomes difficult to offer it at a top profit perimeter.

Customers wish to feel that they’re getting their money’s worth, hence putting added worth before a customer is a vital strategy for businesses. If you don’t put value to your product or service, your competition will, and you’ll become left with practically nothing. Adding value to your product or service also helps to develop trust with potential customers and clients. This trust is going to warm all of them up to your brand and make that easier for you to sell to them in the future.